Education

Dutch national police force - Logo & visual identity design - 1992

The visual identity developed for the Dutch police force merges the spirit of two previously autonomous police organizations - namely, the state and municipal corps in a single logo. The flame symbol can be seen as a beacon, a protective flame. This is combined with a law book-like form and the word 'POLITIE'.

The additional orange and blue striping system applied on all cars, boats, and helicopters optimize visibility and safety at day and night time. The clients were the Ministry of the Interior and the Ministry of Justice to the Kingdom of the Netherlands. The police identity won several design awards. In 2006 the Dutch police striping was selected by public vote as one of the 25 Dutch Design icons of the last 100 years. As senior designer with Gert Dumbar at Studio Dumbar.

Found & Lost / Value—5 - Digital publication. Concept, photography, writing & design - 2024

A few pages from a digital publication. It’s an artistic visual story mixed with an analytical essay about value creation. On the photographic spreads, images are associatively placed next to each other. Intuitively made over the last five years in public spaces in China, the Czech Republic, Germany, Italy, the Netherlands and Spain. On the right pages the sentence is spelled 'Serendipity: a happy pinball arcade mind'. Text and infographics on the left pages share an insight in various facets of sustainable value creation for all public initiatives. An encouragement to think and act beyond economic value only. Free English version.

Juzix - Naming, logo & visual identity design - 2017

Juzix is a Chinese blockchain specialist, operating in the fields of finance, technology, and other secure digital value transactions. The name Juzix combines the first part of the Chinese name Juzhen meaning ‘Matrix’ and the last part of its meaning in English. The symbol visualises a network of progressively growing interactions. In collaboration with Think Pro, Shanghai.

Educational book about design ideation methods - Creation, writing, illustration & design - 2020

Ask designers how they create ideas, and the answer is: 'in a brainstorm' or 'a moment of inspiration.' How ideas come to life is often hard to grasp. It's a black box. This book I wrote teaches six methods to create ideas. With practical mindsets, designers can learn to proactively generate ideas and speed up the process with diversified results. The book starts with the full design process, placing ideation at the centre. Order at BIS Publishers

Experiment - Art Bar & More - Advice, logo & visual identity design - 2023

The essence of Experiment is a unique combination of passion for the best coffees, drinks and dishes, in combination with the experience of modern and digital art. An inspiring place with an international scope. Friendly, relaxing and seeking connections. The Experiment Art Bar planned to open in Tilburg, the Netherlands in 2024.

Talent Connect - Logo & visual identity design - 2022

Talent Connect Café is a community hub for young academics in Rotterdam. The café is where the talents meet and learn to develop their professional soft skills, like collaboration, networking and presenting. It's the public outlet of Talent Connect, for whom I developed the brand personality, endorsed logo system and visual brand. As creative director and designer at Joost Roozekrans - Works.

The secret bar - Gert Dumbar in stories - Creation, edditing & design website and book - 2021

'The secret bar' paints a colourful picture of Dutch designer and anti-authoritarian Burgundian Gert Dumbar and the unique Studio Dumbar culture. Anecdotes and stories collected from around the world by those who worked and played with him over the years.

The website is initiated by Joost Roozekrans (NL) and Marc Shillum (USA). The book by Joost Roozekrans is the materialised version of the stories collected online and became a limited edition publication, with special features such as a personal handwritten message by Gert, casual wine stains, and a key attached to the reading ribbon to unlock the bar.

Hewlett Packard - Campaign design airports Milan & Rome - 2006

For the Hewlett Packard headquarters in San Francisco the HP campaign was developed for the Italian airports of Milan Linate and Rome. 'Change + HP' was the all-over theme of this corporate campaign. Arrow like shapes were the visuals. More than 1000 graphics were applied in all public spaces; on walls, check-in counters, tables and escalators, elevators and pillars. In collaboration with Goodby Silverstein and Partners. As designer and co-founder with the team of NLXL.

Swimming with sharks - The graphic novel - Creation, edditing, illustration & design - 2018

A compact and visual version of the book 'Swimming with sharks’ by Joris Luyendijk, Dutch anthropologist and journalist for The Guardian newspaper. He spoke with 200 London bankers to find out how they operate and what drove the financial crisis in 2008. Ten years after little has changed to avoid a possible new crisis. The solution starts with understanding the problem. The publication won gold at Muse Creative Awards 2018 in New York. As designer and creative director at SparkyTiger. Free PDF download.

Dutch Culture Centre - Logo & visual identity design - 2010

The Dutch Culture Centre was an initiative of the Netherlands China Arts Foundation. It offered a diverse cultural program in downtown Shanghai alongside ‘Happy street’, the Dutch pavilion at the Shanghai World Expo 2010. The program lasted for six months and was predominately focused on a Chinese audience.
The logo for the DCC shows the silhouette of the Culture Centre in white against colorful flowers, referring to the tulip as a typical Dutch icon and the magnolia, the symbol of the city of Shanghai. The communication was bilingual, both in Chinese and English. The festive style was applied to various graphic items and a website. As creative director with Rosanne Wong and the team of Studio Dumbar China.